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"No Waste Words Make Long Story Short" Outdoor Advertising

Item

Title
"No Waste Words Make Long Story Short" Outdoor Advertising
Rights
Duke University. Educational Fair Use.
Creator
Outdoor Advertising
Date
1940 to 1956 C.E.
Description
This item is an outdoor billboard with an image of a Native American male in traditional clothing. The background is a light gray that is outlined with a white border. In blood red the words “NO WASTE WORDS,” on the right and on the left “MAKE LONG STORY SHORT.” Underneath the image, going across the bottom are the words “OUTDOOR ADVERTISING,” in orange and on a black background. The symbol of the company follows in orange. On the frame of the billboard is a black label with “WHITMIER & FERRIS CO. Inc.,” printed in white.

Format
Billboard
Language
English
Publisher
Outdoor Advertising Association of America (OAAA) Archives.

Contributor
Vontrice Lemell
Identifier
duke:196670
Subject
Native American; United States; Business; Whitmier and Ferris Company; advertisements; photographs; outdoor advertising; billboard.

Source
Jpg file. Duke University. 11/4/2021.https://repository.duke.edu/dc/outdooradvertising/BBB5204