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Title
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Pure Pleasure
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Rights
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Duke University. Educational Fair Use.
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Creator
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John E. Brennan Outdoor Advertising
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Date
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June 15, 1963 C.E.
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Description
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The billboard is covering a previous advertisement that is slightly seen, but unreadable, underneath the white background. The words “Pure” are in red, above a vanilla ice cream bar. The word “PLEASURE” is written with each letter being a different color or orange red and pink. An Inuit child in traditional clothing sits on the letter L with an ice cream in hand. Below in black is “ESKIMO PIE” and below that in smaller red font is “ICE CREAM” On the billboard frame, on a black label is the word “MARKHAM,” written in yellow.
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Format
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Billboard
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Language
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English.
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Publisher
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John E. Brennan Outdoor Advertising Survey Reports
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Contributor
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Vontrice Lemell
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Identifier
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duke:198303
BRE0028
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Subject
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Billboard; Inuit; Indigenous People; food; ice cream; Eskimo; outdoor advertising.
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Source
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Jpg file. Duke University.11/04/2021. https://repository.duke.edu/dc/outdooradvertising/BRE0028
Pure Pleasure