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Title
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Aunt Jemima's Pancakes
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Rights
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Duke University. Educational Fair Use.
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Creator
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Quaker Oats Company
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Date
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January 10, 1927 C.E.
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Description
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This is an Aunt Jemima advertisement. The top left hand corner reads “McCALL’S MAGAZINE OCTOBER 1927.” On the left hand side is a African American woman presented as a mammy. She wears a scarf on her head, a red scarf tired around her shoulders, a white dress and a white apron. Her sleeves are rolled up and she smiles as she mixes batter in a bowl. On the left is a pitcher and on the right is a jar and a package of mix. At the top reads “Have you… tried her ingredients?” with the letter H in red. Below the wording is a painting of the Black woman serving an older White man who sits at a large table in front of a fireplace. A list of handwritten ingredients on paper is drawn to sit on top of the left corner of the painting. Underneath the image of the woman mixing are the words “No other recipe has ever pleased so many women.” Three columns of text are found nearly halfway down the page. Below each column is an image. The first is a painting of waffles and biscuits on a plate. The next image is a mail in for an order of the mix. The final image is a picture of Aunt Jemima on a red box that reads “AUNT JEMIMA PANCAKE FLOUR.”
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Format
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Advertisements.
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Language
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English.
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Publisher
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Duke University.
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Contributor
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Vontrice Lemell
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Identifier
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duke:440381
prfad02253
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Subject
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Aunt Jemima; Pancakes; Quaker Oats Company; breakfast; pancakes; McCall magazine; advertising; advertisement; mammy; African American; United States.
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Source
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Jpg file. Duke University. 11/04/2021. https://repository.duke.edu/dc/protfam/prfad02253
Aunt Jemima's Pancakes