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Title
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The Breakfast Bell
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Rights
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Duke University. Educational Fair Use.
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Creator
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J. Walter Thompson Company,
Cream of Wheat
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Date
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1899-1925 C.E.
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Description
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This is a black and white advertisement for Cream of Wheat hot cereal. The image is of a smiling African American man in a striped suit with a bow tie. He wears a chefs hat and in his left hand he is ringing a bell and in his right hand he holds a hot steaming bowl with a spoon inside. Behind him on a gray background reads the words “The/ Breakfast Bell/ and /Cream of /Wheat/ mean/ “Good/ Morning.” Underneath, on a sign, reads “It is the cream of the/ wheat that makes it so good/ to eat-for breakfast, lunch-/eon and for dessert at dinner.” At the bottom of the page “Prepared and Placed by J.Walter Thompson Company” appears.
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Format
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Advertisements. Black and white.
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Language
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English.
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Publisher
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Duke University.
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Contributor
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Vontrice Lemell
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Identifier
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duke:429794
J0006
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Subject
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Advertising; advertisement; breakfast; Cream of Wheat; African American; United States.
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Source
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Jpg file. Duke University. 11/04/2021. https://repository.duke.edu/dc/eaa/J0006
The Breakfast Bell