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Item Packaging

Item

Title
Item Packaging
Rights
National Museum of the American Indian. Educational Fair Use.

Creator
Land O' Lakes, Inc.
Date
1992-1994 C.E.
Description
Object is a rectangle box with design on the top and the front that repeat. The design is the words “LAND O LAKES” at the top in a red/orange with a yellow outline and with a white background. The “O” is larger and acts as an halo for the Native American woman’s head and headdressing. The woman is kneeling and wearing traditional clothing while holding up an offering of the product. She is on a grassy green area and blue water followed by a yellow sky are behind her. Below the logo reads “Sweet Cream” on the left and “Lightly Salted” on the right. The left side has a dark blue and yellow ribbon with the word “NEW” in white on the blue section and “1993 CATALOG/OFFER SEE BACK” in blue on the yellow. To the right of the woman are the words “NET WT. 16 OZ. (1.LB) 454 g/ FOUR QUARTERS.” Below the woman is the word “BUTTER,” in yellow. The letter “K”is on the far right corner. The short side of the packaging appears to have the logo on a white background and the words “BUTTER/ Finest Quality” in blue. A blue large number “1” is on the left and right side. More text follows with a yellow background.
Format
Paperboard, ink. 6.5 x 12.5 x 6.5 cm.
Language
English.
Publisher
National Museum of the American Indian
Contributor
Vontrice Lemell
Identifier
26/9885
Subject
Native American; Indian; Native American woman; logo; butter; food; advertising.
Source
Source: Jpg file. National Museum of the American Indian. 11/05/21. https://americanindian.si.edu/collections-search/objects/NMAI_412439?destination=edan_searchtab%3Fpage%3D4%26edan_q%3DAdvertising/Logo%2520items