Module One: Introduction to Commercial Recreation and Tourism
Learning Objectives:
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Comprehension of the history of commercial recreation. |
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Understanding of the types of commercial recreation enterprises. |
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Understanding of the social, economic, and environmental impacts of commercial recreation. |
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Ability to describe the commercial recreation experience. |
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Understanding the roles and differences between an entrepreneur and intrapreneur. |
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Comprehension of the sources of innovation. |
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Understanding entrepreneurial strategies. |
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Understanding barriers to participation in commercial recreation. |
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Understanding economic concepts related to commercial recreation. |
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Understand the on-going role of disruptors and their impact on commercial recreation and tourism enterprises. |
To complete this module successfully, please complete the following chapters in the order shown below:
Chapter 1:
What is Commercial Recreation and Tourism: pp. 3- 24
Chapter
2: The Entrepreneur: pp. 27 - 49
Chapter 3:
The Nature of Commercial Recreation and Tourism: pp. 53 -
78
Once you have completed the activities in this topic, you should:
Go on to Module Two: Initiating and Managing Commercial Recreation and Tourism.
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